FCA -Fiat Chrysler Automobiles- Japan
Tiziana’s main challenge at work has been to contribute to the changing process of the Automotive business in a creative and innovative way. In Fiat Group she has held international positions in the areas of Marketing, Digital and CRM, up to her current position as Marketing Director at FCA (Fiat Chrysler Automobiles) in Japan.
Tiziana came to Japan the first time as a fellow student of the Mombukagakusho at Kyushu University where she obtained her Master in Economics. The years spent in Japan as a student were fundamental to grow her respect for the Japanese culture even further. In 2005, she returned to Japan from Italy as a top executive. Ever since then, she has been developing her own marketing philosophy by combining her love for the local culture and her passion for cars.
Tiziana has successfully re-launched the Fiat brand in Japan, while managing all the other brands of FCA: Alfa Romeo, Abarth, Jeep and Chrysler. She has successfully implemented her unconventional marketing strategy with a focus on Love Branding, as a way to promote the universal positive communications between human beings. She has built a unique “cause marketing” platform collaborating with many international and Japanese NGOs such as Room to Read, Asian University for Women, Japanese Blind Soccer Association, People Design Institute, and many more.
In 2010 Tiziana was awarded the Knight of the Order of Merit of Italian Republic “for having been able to promote the Italian cars in Japan, linking Fiat to the image and lifestyle of Italy”. She has got the 2nd dan of Kendo and loves the practice of yoga and Pilates. Tiziana lives with her daughter and their two cats.